Avoid Guess Work & Implement Data-Driven Marketing
Having a website is one thing – but how do you know if your website is working for you? After all, that’s the whole point of having one in the first place – to attract clients and customers that are interested in your products and/or services.
If your website isn’t generating as much business as you would like, it makes sense to revamp it to improve the chances of the site being found online in the first place, and, when potential customers do find your website, you want to try and have as many of those potential customers buy or contact you rather than someone else.
Whilst a revamp or rework of a website is often needed, the critical part of the process is understand what and where things need to be changed – if you try to improve a website without knowing how it’s performing you are literally gambling with your businesses future, undertaking what’s known in the industry as “GuessSEO”.
Google Analytics is installed on at least 10 million websites, is used by 64% of the Top 500 US Retailers, 45% of Fortune 500 companies, and 55.9% of the top 1 million domains, as identified by Alexa.
Understand Website Traffic to make Informed Business & Marketing Decisions
A basic website without some sort of analytics package installed is much like a shop window or a business card – both are capable of providing some insight to what your company does or offers – but neither can tell you exactly how many people saw your business, nor which types of people use or buy your services.
Even if you do know your clients really well – they might occasionally refer a like-minded user of your products or services – but the chances are it’s unlikely you would know who referred whom and when.
A well set-up analytics platform can not only tell you more about your current clients and how they found your website, it can also provide insight as to where and how you can improve your website so that you can reach more people that are searching for your product or services.
Having a correctly configured analytics package on your website is critical prior to making any kind of plans or changes to the site – you need to know what is working so you don’t remove or reduce the impact of things that are working, as well as knowing what isn’t working or hindering progress so you can remove or improve the lacking elements of the site.
Analytics data should be viewed as the roadmap for taking your site from where it is, to where it needs to be.