Google Analytics 4:
FAQs and More
What is Google Analytics 4?
Google Analytics 4 is the latest version of Google Analytics, a free web analytics service that provides insights about your website traffic and marketing effectiveness. GA4 introduces several new features and changes, including a new data model, event-based data collection, and machine learning-powered analysis.
How is GA4 different from previous versions of Google Analytics?
The data model is the most significant difference between GA4 and earlier versions of Google Analytics. GA4 uses an event-based data model, meaning all data is collected as events. This makes it possible to track user interactions with your website or app.
What are the benefits of using GA4?
GA4 offers several benefits over earlier versions of Google Analytics, including:
More accurate data collection: The event-based data model enables more precise tracking of user interactions with your website or app.
Improved analysis: The machine learning-powered analysis provides insights that were impossible with earlier versions of Google Analytics.
Easier integration: GA4 can be easily integrated with other Google products, such as Firebase, BigQuery, and Data Studio.
How do you upgrade from an earlier version of Google Analytics to GA4?
If you’re using an earlier version of Google Analytics, you can upgrade to GA4 by creating a new property in your Google Analytics account. For more information, see our guide to upgrading to GA4.
How do I get started with GA4?
To get started with GA4, create a new property in your Google Analytics account and select the “Google Analytics 4” option. For more information, see our guide to creating a GA4 property.
How do I collect data with GA4?
GA4 uses an event-based data model, meaning all data is collected as events. There are two ways to collect data with GA4:
- Use the GA4 web SDK: The GA4 web SDK allows you to send data directly from your website or app to Google Analytics. For more information, see our guide to using the GA4 web SDK.
- Use a third-party platform: If you’re using a third-party platform such as WordPress, Shopify, or Magento, you can use one of our plugins or integrations to collect data with GA4. For more information, see our guide to using third-party platforms with GA4.
How do I send data from my website or app to GA4?
There are two ways to send data from your website or app to GA4:
- Use the GA4 web SDK: The GA4 web SDK allows you to send data directly from your website or app to Google Analytics. For more information, see our guide to using the GA4 web SDK.
- Use a third-party platform: If you’re using a third-party platform such as WordPress, Shopify, or Magento, you can use one of our plugins or integrations to collect data with GA4. For more information, see our guide to using third-party platforms with GA4.
Can I use my existing Google Analytics tracking code with GA4?
No, you cannot use your existing Google Analytics tracking code with GA4. GA4 uses a different data model and requires another tracking code.
How do I track events with GA4?
GA4 uses an event-based data model, meaning all data is collected as events. To track events with GA4, you need to use the GA4 web SDK or a third-party platform such as WordPress, Shopify, or Magento. For more information, see our guide to using the GA4 web SDK or our guide to using third-party platforms with GA4.