CASE STUDY
Waste Disposal
A waste disposal company in the UK approached us about improving the volume of leads and their presence in Google with respect to local business. After running a variety of costly advertising campaigns without much success – we suggested focusing on local search using a Google Business Profile.
RESULTS
279%
Increase in Phone Calls
55%
Additional Web Traffic
£3,800*
Additional Revenue
THE PROBLEM
The company had set up and run a number of pay per click (PPC) campaigns in a variety of channels (Google Ads, Bing Ads, Facebook Ads etc). Initially the campaigns worked well and generated a reasonable number of enquiries – however, costs began to increase, and of course, when campaigns were paused – the flow of enquiries dried up.
THE CHALLENGE
To find/create a sustainable method of attracting enquiries whilst at the same time increasing the companies online presence specifically toward people looking for their services in the areas they service – without being at the mercy of increasing and unpredictable PPC costs, and without sinking a small fortune into redeveloping their website and the costs and time associated with website SEO
THE SOLUTION
Ultimately our recommendation was to create and leverage a Google Business Profile for the company. Whilst anyone can set up a GBP for a company, the process doesn’t tell you how to make the most out of it, nor does it tell you what is required to rank for the correct terms, and more importantly, maintain rankings for the terms that generate enquiries for your specific business. Once set up and running – the existing PPC campaigns were paused and no longer drained the marketing budget.
THE RESULTS
- 279% Increase in Phone Calls
- 55% Additional Web Traffic
- £3,800* Additional Revenue
Can your business afford not to do this?
Customer Testimonials
I started out with the Starter plan because the price was right, but within 1 month I was already increasing my plan and the locations I was generating jobs from. Thanks BVM!
David
AA Skips
Genuine, straight to the point and No BS. That's why I chose Black Viper Media and why I've recently upgraded to their Professional plan.
Michael
Roofers Poole
I've had these calls 1,000 times before, but I liked the guy on the phone and thought I would give it a try. To be fair, they delivered on their promise of getting me more jobs and I've recently taken on a 2nd team of guys in my firm.
Patrick
Cardiff Driveways Co
Let's talk about getting you more sales
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